|
Are Your
Scrapbook Clients Finding You?
The Importance of
Search Engines
Today our need for
knowledge, information, everyday
necessities and novelties can be found
with a few simple clicks of our
computer mouse. It’s no surprise that
people prefer to surf the internet
rather than go to a library or shopping
center to look for or buy what they
want. More and more people use search
engines like Google to help them go
directly to the website that contains
what they need.
It is the search
engines that bring your website to the
forefront of potential clients.
When a topic/keyword is searched for,
nearly instantly, the search engine
will sift through the millions of pages
it has indexed and present you with
ones that match your topic. The
searched matches are also ranked, so
that the most relevant ones come first.
Remember that a prospective client will
probably only look at the first page in
the search results. So it
does
matter where
your website appears in the search
engine ranking.
Surveys show that when customers want to
find a website for information or to buy a
product or service, they find their site in
one of the following
ways:
- through a search
engine
- by clicking on a link
from another website or page that
relates to the topic in which they are
interested
- reading an
article
- by hearing about it
from a friend
The most popular way to find a site, by
search engine, represents more than 90% of
online users. Only 10% of the people
looking for a website will use methods
other than search
engines.
The first result that
comes out of a search engine is usually
the website that contains the most
similar number of keywords in the exact
same order as the search. To be able to
fully utilize your website’s potential
as a top search result item, you need
to orient your website towards the
product or service you want to promote.
If you cannot have the .com name, you
can rely on keyword optimization to
help you with your search engine
rankings.
You do not need to
consult a search engine specialist to
tell you which keywords to use. All you
have to do is think about your product
or service and how you would search for
it on the internet using a search
engine. Keywords will not work for you
if you keep them generic. Most people
log onto the internet already knowing
what they need or want. They will use
this idea as their search string for
what they are looking
for.
Once you have decided
on the keywords your potential clients
will be searching for, use these
keywords throughout your website
in.
-
titles
-
articles
-
names of links
-
webcopy
In summary, if you want potential clients
to find you, lead them to your site using
good, “searched for” keywords. This is the
beginning of Search engine
Optimization (SEO) which is important for
getting natural traffic. By following the
above tips you will be optimizing your
scrapbook site for the search engines with
little
effort.
Learn how to use
the search engines effectively to
generate more traffic to your
scrapbook business website with
Practical
SEO.
|
